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74% of Marketers Using AI Agents Can't Tie Them to Sales

What did Invoca's Broken Funnel Report find? Invoca surveyed 451 US consumer-brand marketing leaders and found that 74% of those running AI agents can't track a lead the agent handled from the first ad click to a sale. Only 27% measure their agents on revenue, bookings or conversion rate. The repor…

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  1. 2026-11-12 15:14 · DEV Community — AI
    74% of Marketers Using AI Agents Can't Tie Them to Sales

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