87% of Marketers Say AI Helps. Only 48% Can Prove ROI
What did Emplifi's 2027 social media report find? Emplifi surveyed 405 marketers and found that 87% say AI has made their team more productive, but only 48% can confidently prove social media ROI to leadership. Only 38% call the productivity gain significant. Teams are producing more with AI withou…
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- 2026-10-31 14:28 · DEV Community — AI
87% of Marketers Say AI Helps. Only 48% Can Prove ROI