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A/B testing AI products is weird

This story is from 2026-10-11. It is preserved in the archive; the latest stories are on the live feed.

Why a Winning A/B Test Isn't Enough to Ship an AI Feature I used to have a simple rule for shipping features. If an A/B test wins, you ship it. I've followed it for most of my career in consumer products and it rarely let me down. Then came the AI era and working on building AI features and what do…

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  1. 2026-10-11 19:43 · DEV Community — AI
    A/B testing AI products is weird

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