“A clearly labeled conversation”: OpenAI tests Sponsored Agents in ChatGPT
This story is from 2026-09-16. It is preserved in the archive; the latest stories are on the live feed.
“Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses,” OpenAI said on 16 September. The biggest change is a test of Sponsored Agents. After clicking an ad in ChatGPT, a user can choose to start a conversation with an agent tha…
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- 2026-09-16 15:38 · The Next Web
“A clearly labeled conversation”: OpenAI tests Sponsored Agents in ChatGPT
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