Abnormal AI's new CMO Don Jeter to ditch traditional B2B marketing playbook

Abnormal AI's newly appointed CMO Don Jeter says 'safe is boring' and plans to use unconventional marketing techniques to stand out in the crowded AI market.

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2026-11-04 11:00 · Business Insider AI
Abnormal AI's new CMO says 'safe is boring' and is ditching the B2B marketing playbook

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