Abnormal AI's new CMO says 'safe is boring' and is ditching the B2B marketing playbook

Don Jeter plans to use unconventional marketing techniques to grab attention in the fiercely competitive and increasingly noisy AI market.

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2026-11-04 11:00 · Business Insider AI
Abnormal AI's new CMO says 'safe is boring' and is ditching the B2B marketing playbook

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