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Ad spend guardrails: automated Google Ads reporting and anomaly alerts

This story is from 2026-09-09. It is preserved in the archive; the latest stories are on the live feed.

Most organisations we work with have alerts on cloud spend. If an AWS account jumps 30% overnight, someone gets paged. The same organisation will spend a comparable amount on Google Ads and review it once a month, in a meeting, from a deck built by the agency that placed the ads. That gap is where…

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  1. 2026-09-09 00:58 · DEV Community — AI
    Ad spend guardrails: automated Google Ads reporting and anomaly alerts

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