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AdCP Explained: How Negotiated Buys Still Become OpenRTB and VAST

This story is from 2026-10-23. It is preserved in the archive; the latest stories are on the live feed.

On October 22, 2026 AgenticAdvertising.org closed its October Town Hall with AdCP 3.2 generally available: platform activation, reporting in the protocol, and tighter trust attestations on top of the MCP task surface buyers already wire into Claude, Cursor, and Prebid Sales Agent stacks. A week ear…

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  1. 2026-10-23 00:09 · DEV Community — AI
    AdCP Explained: How Negotiated Buys Still Become OpenRTB and VAST

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