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Adobe: AI-Referred Retail Visits Delivered 83% More Revenue per Visit

AI-referred visits to U.S. retail sites generated 83% more revenue per visit than non-AI traffic in September 2026, according to Adobe Digital Insights. The result is a reason for ecommerce teams to look beyond the still-growing volume of AI referrals and assess the commercial quality of those sess…

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  1. 2026-10-31 00:15 · DEV Community — AI
    Adobe: AI-Referred Retail Visits Delivered 83% More Revenue per Visit

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