Agentic marketing is usually automation with an LLM node
This story is from 2026-09-18. It is preserved in the archive; the latest stories are on the live feed.
A recurring argument in marketing-ops forums is that most products sold as “agentic” are not agents at all. They are familiar automations — a trigger, a few branches, a scheduled job — with an LLM dropped onto one node. The critique is fair. Autonomy is a stronger claim than a well-written prompt s…
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- 2026-09-18 14:37 · DEV Community — AI
Agentic marketing is usually automation with an LLM node