AI assistant traffic to retail sites doubled this year. Those visitors convert at half the rate of organic search.
An analytics firm tracked 2,000 retail sites and found both things are true at once: visits originating from AI assistants roughly doubled, and those visitors buy at about half the rate organic search visitors do. I keep seeing people celebrate the first number without mentioning the second. My rea…
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- 2026-10-26 19:45 · r/artificial
AI assistant traffic to retail sites doubled this year. Those visitors convert at half the rate of organic search.