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AI Budgets Are Growing, but Martech Leaders Still Struggle to Prove ROI

This story is from 2026-10-22. It is preserved in the archive; the latest stories are on the live feed.

Dedicated AI budget lines are becoming a more visible part of marketing technology planning, but spending alone does not establish value. The Martech Weekly's Enterprise Martech Outlook 2026, a benchmark report covering enterprise marketing technology environments, found that 40.2% of martech leade…

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  1. 2026-10-22 21:30 · DEV Community — AI
    AI Budgets Are Growing, but Martech Leaders Still Struggle to Prove ROI

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