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AI Can Unlock More Creativity in Video Games, Says Ex-EA Executive

AI will help boost video game quality, allowing developers to be more creative and deal with issues like old code, says Bing Gordon, a founding executive at Electronic Arts and former chief product officer at Kleiner Perkins. He joins Ed Ludlow on “Bloomberg Tech" to discuss his new book, "Everybod…

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  1. 2026-10-28 17:40 · Bloomberg AI
    AI Can Unlock More Creativity in Video Games, Says Ex-EA Executive

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