AI Overviews Are Not the Only Reason Organic Clicks Fall: A Smarter SEO Budget
This story is from 2026-09-17. It is preserved in the archive; the latest stories are on the live feed.
A decline in organic clicks is not, by itself, proof that AI Overviews caused the problem. Search Engine Land's SEO budget guidance argues that businesses should first diagnose what is happening in the search results page, then decide whether to invest more in traditional SEO, generative engine opt…
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- 2026-09-17 01:00 · DEV Community — AI
AI Overviews Are Not the Only Reason Organic Clicks Fall: A Smarter SEO Budget