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AI Overviews Click Decline: Why Three Studies Disagree

This story is from 2026-09-04. It is preserved in the archive; the latest stories are on the live feed.

Three 2026 figures circulate as if they measure one thing. A randomised Chrome experiment put the fall in outbound organic clicks at 39.8%. Ahrefs put the fall in position-one click-through rate at 58%. ABC News reported one Australian news site down 35%. Different populations, denominators and cou…

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  1. 2026-09-04 04:56 · DEV Community — Machine Learning
    AI Overviews Click Decline: Why Three Studies Disagree

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