AI Referrers Capture Just 1.1% of Post-Chat Publisher Visits, Scrunch Finds
This story is from 2026-08-24. It is preserved in the archive; the latest stories are on the live feed.
AI referral traffic is an incomplete measure of how AI affects publisher discovery. A Scrunch study published on August 13, 2026 found that only about 1.1% of publisher visits occurring after an AI chat carried an identifiable AI-provider referrer. Most subsequent visits arrived through channels an…
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- 2026-08-24 19:00 · DEV Community — AI
AI Referrers Capture Just 1.1% of Post-Chat Publisher Visits, Scrunch Finds