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AI Shopping Doesn’t Move As Quickly As Brands Believe

This story is from 2026-08-28. It is preserved in the archive; the latest stories are on the live feed.

AI has quickly become part of how consumers research products. Adobe Analytics found that traffic from generative AI tools to U.S. retail sites grew 693.4 percent during the 2025 holiday season compared with the previous year. A year earlier, Adobe found that 39 percent of surveyed U.S. consumers h…

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  1. 2026-08-28 11:38 · Unite.AI
    AI Shopping Doesn’t Move As Quickly As Brands Believe

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