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AI Traffic Showing Up as “Direct”? How to Fix Attribution After Gemini Dropped Its UTM Tags

An analytics manager opens her weekly report and notices something odd. Direct traffic has crept up, and much of it is landing on deep blog posts and product guides, pages nobody types into a browser from memory. She has no campaign to credit and no new backlinks. Somewhere in that bucket, she susp…

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  1. 2026-11-10 09:04 · DEV Community — AI
    AI Traffic Showing Up as “Direct”? How to Fix Attribution After Gemini Dropped Its UTM Tags

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