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Amazon retires the Fire brand for tablets after 15 years, replacing it with Alexa Tablets that run Android and ship from October 14, including the $499 12 Pro (David Pierce/The Verge)

David Pierce / The Verge : Amazon retires the Fire brand for tablets after 15 years, replacing it with Alexa Tablets that run Android and ship from October 14, including the $499 12 Pro They're powerful, priced to move, and filled with AI ideas. Don't you dare call them Fire tablets.

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  1. 2026-10-08 13:11 · Techmeme
    Amazon retires the Fire brand for tablets after 15 years, replacing it with Alexa Tablets that run Android and ship from October 14, including the $499 12 Pro (David Pierce/The Verge)

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