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An AI Visibility Check Needs a Control Run, or You'll Report Noise as Movement

This story is from 2026-09-12. It is preserved in the archive; the latest stories are on the live feed.

Originally published at https://thicket.sh/blog/ai-visibility-checks-need-a-control . ← Back to Journal Measurement We had a finding ready to send to three companies: their competitive set had reshuffled over three weeks. Then we ran the same questions again twenty minutes later, and it had reshuff…

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  1. 2026-09-12 05:37 · DEV Community — AI
    An AI Visibility Check Needs a Control Run, or You'll Report Noise as Movement

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