Anyone else feeling like 'ranking #1' matters less than it used to? (68% zero-click data has me questioning my whole strategy)
This story is from 2026-08-27. It is preserved in the archive; the latest stories are on the live feed.
Been staring at some 2026 data and it's messing with how I think about SEO going into next year. Zero-click searches are apparently sitting around 68% of Google searches in the US now, up from ~60% just two years ago. And Google's AI Mode reportedly crossed a billion monthly users within its first…
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- 2026-08-27 18:30 · DEV Community — AI
Anyone else feeling like 'ranking #1' matters less than it used to? (68% zero-click data has me questioning my whole strategy)