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Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns (Sonja Wind/Bloomberg)

This story is from 2026-08-22. It is preserved in the archive; the latest stories are on the live feed.

Sonja Wind / Bloomberg : Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns Buying clothes online can leave shoppers frustrated and retailers drowning in returned goods. Now brands hope that AI-…

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  1. 2026-08-22 18:45 · Techmeme
    Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns (Sonja Wind/Bloomberg)

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