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Apple beats sales and profit expectations but flags memory costs and Siri AI pressure on margins

This story is from 2026-11-02. It is preserved in the archive; the latest stories are on the live feed.

Apple topped sales and profit expectations, but on its earnings call warned that rising memory costs and Siri AI spending will pressure profit margins in the holiday quarter.

Read the full story at Barron's ↗

Timeline · 2 reports

  1. 2026-11-02 23:34 · Barron's
    Apple Beats Sales And Profit Expectations But AI Costs Weigh On Holiday Sales
  2. 2026-11-02 23:08 · 9to5Mac
    Apple says memory costs and Siri AI will weigh on holiday quarter profit margins

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