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Are Web3 Marketing Metrics Finally Moving Beyond Impressions?

This story is from 2026-09-15. It is preserved in the archive; the latest stories are on the live feed.

For years, impressions have been one of the easiest numbers for Web3 projects to talk about. A campaign reached 500,000 people. A post generated one million views. A KOL campaign received thousands of engagements. On paper, those numbers look impressive. But what happened after people saw the conte…

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  1. 2026-09-15 14:43 · DEV Community — AI
    Are Web3 Marketing Metrics Finally Moving Beyond Impressions?

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