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ARTF Explained: How a Live Bid Request Gets Patched Before the Auction

This story is from 2026-10-19. It is preserved in the archive; the latest stories are on the live feed.

On 14 October 2026, Prebid previewed an auction model where ad servers bid into Prebid Server instead of the other way around ( AdExchanger ). More demand paths still end in the same artifact: a JSON bid request the SSP forwards to buyers. IAB Tech Lab's ARTF v1.0 milestone adds a parallel change:…

Read the full story at DEV Community — AI ↗

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  1. 2026-10-19 00:24 · DEV Community — AI
    ARTF Explained: How a Live Bid Request Gets Patched Before the Auction

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