As AI reshapes the consumer journey, L’Oréal is rethinking its marketing engine

Underneath the ads, TikTok campaigns, and virtual try-ons lies an increasingly complex infrastructure of data, technology, and AI. To succeed today, marketers need to understand the “pipes and plumbing”, says L’Oréal’s Asmita Dubey.

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2026-10-06 15:14 · Fortune AI
As AI reshapes the consumer journey, L’Oréal is rethinking its marketing engine

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