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Bitly Report: Branded Short Links Build Click Confidence, but Landing Pages Decide the Outcome

Bitly’s new consumer and marketer survey argues that short links are not simply an attribution convenience. Recognition of the brand behind a link can influence whether people click, but the destination must then meet the expectation created by the message and link. The Bitly Click Expectation Repo…

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  1. 2026-11-01 15:45 · DEV Community — AI
    Bitly Report: Branded Short Links Build Click Confidence, but Landing Pages Decide the Outcome

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