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Building was the easy part. Distribution is the 10x problem.

This story is from 2026-09-13. It is preserved in the archive; the latest stories are on the live feed.

I shipped a AI creation saas platform solo — image, video, music and 3D generation, 30+ models behind a routing layer, subscription billing with two payment adapters, an admin backend, a Chrome extension. Then I launch, and nothing happens. Here's what I underestimated: the engineering leverage is…

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  1. 2026-09-13 10:30 · DEV Community — AI
    Building was the easy part. Distribution is the 10x problem.

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