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Buyers want to skip the rep. Until they need to trust something.

This story is from 2026-10-14. It is preserved in the archive; the latest stories are on the live feed.

67% of B2B buyers say they'd prefer a buying experience without a sales rep. 69% say they want a sales rep to validate what AI tells them. Same Gartner survey, 645 buyers. Not a contradiction Read those two numbers together and they look like buyers can't make up their minds. I think they describe…

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  1. 2026-10-14 14:00 · DEV Community — AI
    Buyers want to skip the rep. Until they need to trust something.

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