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CAC calculator: find your true cost per customer

This story is from 2026-10-23. It is preserved in the archive; the latest stories are on the live feed.

Imagine a founder gazing at the dashboard for ads. The atmosphere is upbeat and proud, and it states that each new consumer will pay $60. Then the entire bill shows up, including agency fees, creativity, tools, and terrifying discount coupons. It actually costs $80. No one lied. The entire amount i…

Read the full story at DEV Community — AI ↗

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  1. 2026-10-23 13:57 · DEV Community — AI
    CAC calculator: find your true cost per customer

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