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CAC vs. LTV: The Unit Economics Every Growth Marketer Must Understand

Your ads generate sales. Your revenue is growing. Your customer numbers look impressive. But are you actually building a profitable business? Imagine you're running a D2C brand in India. You spend ₹1,000 to acquire a customer. That customer places an order worth ₹1,500. Your campaign dashboard show…

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  1. 2026-11-06 13:00 · DEV Community — AI
    CAC vs. LTV: The Unit Economics Every Growth Marketer Must Understand

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