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Carrying Ad Click IDs (gclid, fbclid, ttclid) Through a Single-Page Checkout

Ad platforms append click identifiers to landing URLs: gclid for Google, fbclid for Meta, ttclid for TikTok. If those IDs are lost before the conversion, offline conversion uploads and server-side events cannot be matched, and your reported ROAS drops even when sales did not. Single-page apps are e…

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  1. 2026-11-01 21:04 · DEV Community — AI
    Carrying Ad Click IDs (gclid, fbclid, ttclid) Through a Single-Page Checkout

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