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ChatGPT Ad Clicks Earn 64% Less Than Google Search Clicks

What did the new ChatGPT ads study find? A paid click from a ChatGPT ad earned online shops $0.89 in revenue in the US, while a paid Google Search click earned $2.45. That is 64% less money per visit. The numbers come from a working paper by Maximilian Kaiser (WU Vienna) and Christian Schulze (Fran…

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  1. 2026-11-03 15:14 · DEV Community — AI
    ChatGPT Ad Clicks Earn 64% Less Than Google Search Clicks

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