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ChatGPT Ads Generated Less Revenue Per Visit Than Google Search, Study Finds

A working paper examining ChatGPT’s international advertising rollout suggests that paid traffic from the platform has, at least in the observed data, generated substantially less revenue per U.S. visit than paid Google Search. The research also found that unpaid ChatGPT referrals declined during t…

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  1. 2026-11-07 15:15 · DEV Community — AI
    ChatGPT Ads Generated Less Revenue Per Visit Than Google Search, Study Finds

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