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ChatGPT Referrals Convert Well, but Google Organic Still Drives Far More Results

This story is from 2026-10-22. It is preserved in the archive; the latest stories are on the live feed.

Google Organic remains the much larger source of website traffic and conversions than ChatGPT and other large language model referrals, according to a 100-site GA4 analysis by Marie Haynes. The findings matter because they challenge the idea that businesses should redirect their search budgets away…

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  1. 2026-10-22 20:15 · DEV Community — AI
    ChatGPT Referrals Convert Well, but Google Organic Still Drives Far More Results

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