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ChatGPT Search Can Pre-Select Brands Before Retrieval, Research Shows

This story is from 2026-09-30. It is preserved in the archive; the latest stories are on the live feed.

ChatGPT's in-chat search process can surface brand preferences before it has retrieved web results. Research tracking the system's fan-out queries, the sub-queries used to investigate a prompt, found that vendor names sometimes appear at the opening stage. Separate experiments also found that the l…

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  1. 2026-09-30 00:15 · DEV Community — AI
    ChatGPT Search Can Pre-Select Brands Before Retrieval, Research Shows

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