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China’s microdrama war heats up as Tencent, ByteDance fight for eyeballs

Shen Jiaoqi, a banker living in southern China’s Guangdong province, cannot stop watching microdramas. The shows are so addictive that she sometimes spends entire days gazing at her phone. One time, she even kept watching while she showered. “Honestly, I was watching for the eye candy rather than t…

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  1. 2026-10-29 02:00 · South China Morning Post Tech
    China’s microdrama war heats up as Tencent, ByteDance fight for eyeballs

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