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China's microdrama market heats up as Tencent and ByteDance compete for viewers

Tencent and ByteDance are intensifying their rivalry in China's fast-growing microdrama sector, with short-form shows proving highly addictive to viewers like a Guangdong banker who spends entire days watching on her phone.

Read the full story at South China Morning Post Tech ↗

Timeline · 1 report

  1. 2026-10-29 02:00 · South China Morning Post Tech
    China’s microdrama war heats up as Tencent, ByteDance fight for eyeballs

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