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Customer Segmentation: A Practical Guide for SMEs

This story is from 2026-09-15. It is preserved in the archive; the latest stories are on the live feed.

An SME owner opens a spreadsheet containing 4,000 customer records and faces a simple question: who should receive the new VIP offer? Sending it to everyone wastes margin. Choosing customers by instinct misses the people most likely to respond. The spreadsheet contains information, but it doesn’t y…

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  1. 2026-09-15 10:03 · DEV Community — AI
    Customer Segmentation: A Practical Guide for SMEs

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