Do Synthetic Personas Predict Real Audience Response? A Sim-to-Real Study Where a No-Persona Baseline Beats Persona-Based Copy Simulation
arXiv:2609.25010v1 Announce Type: new Abstract: Marketers increasingly use large language models (LLMs) as "synthetic personas" to predict how an audience will react to a piece of copy before it ships, encouraged by evidence that profile-conditioned LLMs mimic human samples. But is that prediction…
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