Event-driven nurture beats another seven-day drip
This story is from 2026-09-18. It is preserved in the archive; the latest stories are on the live feed.
Most nurture programs are still a calendar. Day zero is the form, day two is the case study, day seven is the just-checking-in email, and the sequence ends whether the buyer showed up or not. That design made sense when the only signal you had was a form fill. It does not match how B2B evaluation a…
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- 2026-09-18 16:03 · DEV Community — AI
Event-driven nurture beats another seven-day drip