Exploratory creative pre-ranking: Hierarchical empirical-Bayes Thompson sampling for real-time creative optimization
arXiv:2610.36020v1 Announce Type: new Abstract: Dynamic creative optimization decides which creative of an ad to render for each request. Recent work places that choice before ad ranking, but relies on deterministic point predictors with no calibrated uncertainty. AI-generated content has made crea…
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- 2026-10-28 04:00 · arXiv cs.LG
Exploratory creative pre-ranking: Hierarchical empirical-Bayes Thompson sampling for real-time creative optimization