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Forums Lead Trust and Clicks as AI Search Changes Research Behavior

Forums and community threads were the most trusted and most-clicked research format in Fractl’s Quiet Click study, ahead of news sites, AI search summaries and official brand websites. The result is a useful counterweight to the assumption that AI-generated answers have replaced the need for indepe…

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  1. 2026-11-04 16:45 · DEV Community — AI
    Forums Lead Trust and Clicks as AI Search Changes Research Behavior

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