GA4's AI Assistant Channel vs Your Own Channel Group: Which AI-Referral Number Should You Trust?
This story is from 2026-08-26. It is preserved in the archive; the latest stories are on the live feed.
Short answer: neither in isolation. GA4's native channel is called AI Assistant (singular), landed on 13 May 2026, and classifies purely by referrer. Google's own two help pages name different source lists and never publish the full one. A custom channel group applies retroactively; the native chan…
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- 2026-08-26 04:50 · DEV Community — Machine Learning
GA4's AI Assistant Channel vs Your Own Channel Group: Which AI-Referral Number Should You Trust?