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Generative AI in marketing: what measurably works and what is theatre

This story is from 2026-09-19. It is preserved in the archive; the latest stories are on the live feed.

Six uses of generative AI in marketing have a published effect size from a controlled trial: customer-conversation replies (+14% throughput), first-draft copy (−40% time), analysis inside AI’s competence (+25.1% faster), a whole email programme (+2.05% projected net profit), AI-generated ad visuals…

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  1. 2026-09-19 14:47 · DEV Community — AI
    Generative AI in marketing: what measurably works and what is theatre

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