GEO Is Bigger Than SEO, and Most Companies Aren’t Organized for It
Search strategy used to be straightforward. A customer had a question, typed it into a search engine, and brands competed to rank highest on the results page. But this model is quickly changing. A growing share of discovery now happens inside AI systems that interpret information, synthesize source…
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- 2026-10-22 15:27 · Unite.AI
GEO Is Bigger Than SEO, and Most Companies Aren’t Organized for It