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GEO vs SEO: what changed, what didn't, and two checks to run today

This story is from 2026-09-25. It is preserved in the archive; the latest stories are on the live feed.

GEO vs SEO comes down to where you show up. SEO gets your page ranked in a list of links. GEO, short for generative engine optimization, gets your brand named or your page cited inside an answer that an AI system writes, such as Google's AI Overviews or ChatGPT. GEO builds on SEO and doesn't replac…

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  1. 2026-09-25 09:19 · DEV Community — AI
    GEO vs SEO: what changed, what didn't, and two checks to run today

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