Google Ads Channel Controls Change the BFCM Planning Playbook
This story is from 2026-10-30. It is preserved in the archive; the latest stories are on the live feed.
Google Ads is giving advertisers more control over where Search campaign budgets can flow, while also challenging a long-held assumption about Smart Bidding: changing a target by more than 20% does not automatically reset learning in a steady-state campaign. The clarification, discussed by Google A…
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- 2026-10-30 14:30 · DEV Community — AI
Google Ads Channel Controls Change the BFCM Planning Playbook