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Google Ads Expands Customer Lifecycle Goals to Shopping and Search

Google Ads is expanding Customer Lifecycle Goals across Search and Shopping, giving advertisers more ways to optimize bidding around the expected value of new and existing customers. The October 2026 updates include High Value Acquisition for Shopping campaigns, wider retention options and Percenta…

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  1. 2026-10-31 17:45 · DEV Community — AI
    Google Ads Expands Customer Lifecycle Goals to Shopping and Search

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