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Google Ads Smart Bidding Update Makes CPA and ROAS Targets More Literal

This story is from 2026-10-26. It is preserved in the archive; the latest stories are on the live feed.

Google Ads has changed how target-based bidding behaves for campaigns constrained by budget. From August 17, 2026, campaigns using target CPA or target ROAS that are marked “Limited by budget” are more likely to deliver performance closer to the exact target an advertiser configured, rather than ou…

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  1. 2026-10-26 17:45 · DEV Community — AI
    Google Ads Smart Bidding Update Makes CPA and ROAS Targets More Literal

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